Join Our Team!

We are currently hiring in our Alexandria, Virginia office for: 

Brand Marketing Coordinator

Seeking Marketing Gurus / Foodies / Social Media Pros! Do you love to eat at hip, trend-setting restaurant concepts with outstanding food? Do you take pride in finding the next restaurant “hot spots” before your friends? Do you take photos of amazing restaurant meals and post to social media? Are you a fan of fast casual brands? Are you capable of assembling a small crowd for free food sampling? Can you encourage customers to post reviews of their restaurant experiences? If you can answer yes to all or most of these questions, we want to talk to you!

Fransmart is a global leader in restaurant franchise development, turning emerging restaurant concepts into national and global brands for over 10 years. Company founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries, Qdoba Mexican Grill, The Halal Guys, and zpizza from single unit businesses to the powerhouse chains they are today.

We are seeking a motivated, outgoing individual to join our team as Brand Marketing Coordinator. This individual will assist with multiple facets of Fransmart's brands' consumer and social marketing strategies, designed to build brand awareness, franchise sales, franchisee satisfaction, and overall brand growth. The Brand Marketing Coordinator will serve as an integral member of our Marketing Department, assisting with various facets of marketing and promotion for our restaurant brand portfolio. You will be in direct communication with leaders of portfolio brands, customers, marketing vendors and the media.

Job Responsibilities:

Global Responsibilities:

  • Serve as a chief brand ambassador, champion and promoter for Fransmart’s portfolio of restaurant brands
  • Visit Fransmart brand restaurants; eat, mingle, and speak with guests and employees. Get a sense of the culture, and help identify strategies to grow the culture and fan base
  • Ensure Fransmart's emerging concepts have marketing messaging on par with top, larger, competitive brands within their segment
  • Develop and execute cutting edge and creative content, digital, social, and mobile campaigns

CONTENT MARKETING / SOCIAL MEDIA

  • Research the latest trends in social media marketing in the restaurant industry; educate brands with regular updates, regularly follow restaurant industry leaders on social media and help develop cutting edge social campaigns
  • Help spread awareness of Fransmart portfolio brands and drive B2B sales through content creation; build relationships with foodie influencers, bloggers, reporters, and customers, via shares, re-tweets, commenting, guest blogs, mentions, hash tag campaigns, etc.
  • Regularly meet at Fransmart brand restaurants to sample food, take photographs, and interact with customers and employees
  • Create quarterly content marketing schedules for Fransmart, and oversee regular creation of original content that is shareable, like able, viral-worthy, ranging from:
    • Blogs
    • Videos
    • Photos
    • Contests
    • Customer polls / surveys
  • Consult with brands on social media policies and idea campaigns for franchisees
  • Work with marketing vendors as directed, including marketing agencies, photographers, etc.
  • Come up with unique email marketing campaigns to send out for brands to potential franchise prospects, for use in both individual blasts as well as drip nurturing programs
  • Assist in the creation and maintenance of marketing materials for sales team, updating on a continual basis with new branding, logos, photography, PR mentions, store locations and industry statistics

PR / MEDIA

  • Consult with brands on public relations strategies
  • Facilitate local media/blogger/VIP events
  • Deliver food samples around the city to reporters, bloggers, etc. to generate goodwill and trial
  • Craft creative story angles and pitches; generate media coverage
  • Assist in booking franchisors on local and national media platforms
  • Write original blog articles for Fransmart website, as well as occasionally for brands' consumer websites, and social media
  • Develop relationships with food / consumer bloggers
  • Keep Fransmart internal personnel, as well as key prospects in the Fransmart database, up-to-date on the latest awards, press mentions and highlights for portfolio brands

FRANCHISE MARKETING

  • Be highly active on social media via Fransmart and individual social platforms; positioning as a “thought leader” in restaurant development
  • Assist in marketing and promotion of franchise opportunities as needed, including but not limited to:
    • Client marketing meetings
    • Website support
    • Informational pieces
    • Photography of brands
    • Public Relations
    • Power Point Presentations
    • Brochures
  • Stay in close communication with brand sales reps to effectively utilize your marketing activity for franchise sales
  • Assist with annual tradeshow planning, including ordering of materials, creation of displays and brand coordination 

Opportunity:

- $40,000 starting base salary

- Benefits Package, including health, dental and paid vacation

- Paid Parking

Job Requirements:

- Minimum of 2 years experience

- Some Marketing, Social Media, Restaurant Industry, Sales or Business Development experience

- Franchise or restaurant industry a plus, but not necessary

- Ability to multi-task and meet deadlines

- Outgoing, high energy personalities encouraged to apply!

- Ability to work independently and be a team player

Director of Marketing

We are seeking an individual to lead Fransmart's Marketing division and manage our team's day-to-day activities

Global Responsibilities:

  • Position Fransmart as a worldwide authority in franchising
  • Manage and direct Fransmart's marketing department
  • Act as a company leader; motivate colleagues and direct reports to innovate and aim higher; promote new technologies and strategies to grow Fransmart's annual revenue
  • Ensure Fransmart's portfolio brands and our sales reps receive healthy lead flow
  • Manage Fransmart marketing budget

Management:

  • Lead Fransmart's in-house marketing department
  • Set and review quarterly goals with marketing department

Marketing:

  • Develop comprehensive marketing strategies to drive quality lead generation for Fransmart's portfolio brands; Develop unique selling propositions for all Fransmart portfolio brands
  • Execute cutting edge digital technologies to grow Fransmart's worldwide footprint
  • Develop and manage marketing budget, in partnership with Controller and CEO; Oversee advertising spending; measure against monthly sales and adjust spending up or down in accordance with revenue
  • Ensure strong return on investment for Fransmart marketing dollars; partner with sales and management staff to monitor and forecast spending vs. revenue
  • Develop comprehensive digital strategy to drive lead generation for Fransmart portfolio brands, includng, but not limited to:
    • Fransmart website
    • SEO (search engine optimization)
    • SEM (search engine marketing); Google Adwords; Landing Pages
    • Mobile Marketing
    • New content creation - Fransmart blogging, web pages, news, etc.
    • Social media
  • Partner with Systems Manager and Sales VPs to utilize CRM tools Salesforce and Pardot to better manage leads and increase value of pipeline and efficiency of forecasting, including:
    • Email & Lead Nurturing Campaigns
    • Automated lead scoring & distributions
    • Reporting
    • Online Franchise Evaluation Form
  • Track various digital metrics to validate marketing ROI. Monthly KPIs (key performance indicators) tracked include:
    • Unique visitors to website
    • Conversion rate (conversion of visitor to a lead)
    • Leads converted to opportunities
  • Oversee Social Media Marketing campaigns, in partnership with Marketing Department:
    • Maintain Fransmart Twitter page
    • LinkedIn
    • Fransmart Facebook and Google Plus
    • Fransmart Blog - in-house and guest writers
  • Assist in the creation and maintenance of graphics and content for all Fransmart sales materials (eBrochures, Discovery Day Presentations, ePhoto Slideshows, Advertisements, etc.) and ensure consistent branding - utilizing either in-house design resources or outsourced support
  • Direct annual tradeshow planning, including budgeting, staffing, travel, displays and sales follow ups
  • Engage and manage marketing third party vendors; solicit proposals and track costs (web designer, freelancers, SEO/SEM consultants, advertising sources, etc.)
  • Partner with new and existing clients in consultative capacity
  • Participate in integration of new brands; assist in development of new brand marketing / sales strategies and new brand launches

Business Development:

  • Partner with sales team to develop in-house marketing campaigns, including email blasts, geographic campaigns, and procurement of cold-calling lists
  • Regular meetings with CEO and sales teams to gauge effectiveness of marketing and lead generation strategies. Prepare periodic reports of leads and conversions to gauge ROI

Public Relations / Digital Media:

  • Partner with Digital Media Manager and Brand Marketing Coordinator to ensure Fransmart is a “content king” – oversee press releases, article pitches, social media, and other forms of content