Chef-Driven Restaurant Franchises
Chef-Driven fast casual concepts are on the rise, as professionally trained chefs and celebrity chefs seek to benefit from the growth vehicles provided by fast casual formats and franchising. What's not to like about higher quality, chef-crafted fare at fast casual prices?
Why are Chef-Crafted Fast Casual Brands on the Rise, and More importantly... why franchise?
- INNOVATION: Professionally trained chefs create more innovative menus and proprietary recipes
- QUALITY: Higher quality, gourmet quality food at fast casual prices
- PUBLICITY: Celebrity chefs gain additional publicity and exposure for franchise chains
- FOOD FOCUS: The focus is on the food. Customers vote with their mouths and wallets
- OPERATIONS & SYSTEMS: Professionally trained, experienced chefs optimize efficiency and training in the kitchen, making chef-crafted fare simple for franchisees to replicate. Consistency is key
- LEADERSHIP: Chef-driven concepts typically bring in a seasoned chain-management team to lead growth & development