City Wok Case Study
Recognized by Restaurant Hospitality Magazine, “as personifying the future of fast casual dining,” City Wok is a contemporary yet casual restaurant offering authentic, upscale Asian cuisine. Established in 1990, the East-meets-West collaboration is already a Studio City favorite and has made several cameo appearances in hot shows like South Park and Desperate Housewives.
Since partnering with Fransmart in 2004 City Wok has signed six separate multi unit franchising deals, for a total of 28 new restaurants in California and Arizona. With City Wok’s world class management team— founder and creator Stuart Davis, nationally recognized foodservice management consultant and author Bill Main and former Chin Chin International Corporate Chef Joel Chow—the chain is poised and ready to take over the Asian food market.
Known as the fastest growing “made to order” Chinese restaurant in the United States, City Wok is changing the face of fast casual Asian food as they continue their nationwide expansion. City Wok’s growing popularity, all star management team and low start up costs make them a hot franchise opportunity and the biggest thing to ever hit the Asian food segment.
What People Are Saying
“The future is Asia, Asia, Asia. And I don’t mean fusion, but pure ingredients and pure Asia cooking.”
-- Dishing with Tony Bourdain, by Martin Dugard Bestselling author, chef, and TV host in American Way
“City Wok is a clever proposition. The stylish minimalist décor oozes simplicity, while the heart of the menu is comfortable old Cantonese standby’s.”
--Max Jaconson, Los Angeles Times
“There should be one in every neighborhood.”
-- Zagat Survey
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