Vapiano Case Study
Making its United States debut in early 2007, the German-based hot spot, Vapiano, has already generated considerable buzz as the next big thing in the fast casual industry. Specializing in gourmet Italian food and a sophisticated atmosphere the restaurant chain while already established and successful overseas, is drawing increased attention in the States as a hot franchise opportunity.
So what’s so special about Vapiano? To start, customers use a "chip card" to personally order their food or drinks from the bar or from the individual fresh pizza, pasta or salad stations—no more waiting for someone to bring the check. Vapiano also distinguishes itself through its fresh, interactive cooking style, low food price and an unmistakable image created by Milan’s star designer, Matteo Thun. The restaurant radiates an atmosphere of Italian lifestyle and Mediterranean elegance. Fine oak furnishing, natural stone, soft leather and modern design elements are characteristic found in all Vapiano restaurants. Whether in the lounge or on the grand gallery everybody, from the kids to high profile clientele, feel comfortable.
Testimonials
“Having had a10-year tenure with corporate McDonald's, I knew the people behind the Vapiano concept knew what they were doing. One year and one month after this first visit ever I opened my first Vapiano Restaurant. Vapiano supported me all the way from after signing the contract to opening the restaurant. They were helpful with finding the site doing the due diligence and negotiating the deal, hooking me up with the suppliers and supporting me through the pre-opening and opening phase. My restaurant is now open for business since 9 months. I am glad that I started the entrepreneurial way and would never want to switch back to being employed again.”
-- Michael Schlarmann, Franchisee Vapiano Lizenznehmer
“We were the first Vapiano franchisees (Munich) in the system. Very quickly our restaurant became one of the most profitable Vapiano restaurants and even today, 18 months after opening, a profit growth rate in the double digits is possible. Meanwhile we are busy implementing the second location in Munich. At no point in time have I had regrets being part of this future orientated concept and hope that the positive spirit of this brilliant idea prevails.”
-- Dominik Boxler, Franchisee Vapiano Munich
“Even though I had grown frustrated and vowed 10 years ago never to go back into the restaurant business I was totally inspired by Vapiano. My Vapiano restaurant was immediately a success and I was able to end the first year on a positive note. Full restaurants nearly every day and satisfied customers are our reward. Today Düsseldorf would not be the same without my Vapiano which has become fixed institution in the city. My 52 employees and I are looking forward to the opening of our next restaurant in Düsseldorf which is scheduled for 2007. Looking back, I am happy and proud to have taken path and to be part of Vapiano.”
-- Eldad Schoenfeld, Franchisee Vapiano Düsseldorf
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