Restaurant Social Media Tips and Tricks
Toast wrote a recent blog article, providing insight on how restaurants can up their social media game. Toast provides examples from brands like Sweetgreen and Pieology Pizzeria, who have shown innovative and creative techniques on social media. Using a consistent voice, implementing creative hashtags, and offering exclusive coupons are a few of the tips offered in this article.
Teens Spending More On Food Than Clothes
Research done by Piper Jaffary's twice-a-year survey shows that teenagers are currently spending 24% of their money on food - surpassing clothes for the first time. Brands like Starbucks and McDonald’s are favorites with teenagers, with Chipotle being the third most preferred public brand. Restaurants can capitalize on this spending group using various techniques and practices.
Yelp Gets Easier
Yelp is without a doubt the leader in consumer reviews and opinions and has now made its data more accessible across food service organizations. Yelp has collected data from its 65 million unique mobile users which will now help restaurant managers discover and reap the rewards of new revenue opportunities.
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