Where to invest your food franchise dollars -- with a Mature Brand, or an Emerging, High Growth Brand? Fransmart's Paul Tran shares insights that have enlightened many investors seeking profitable franchises, debunked widely accepted franchising myths, and reminded best-in-class food operators why they were originally successful. Paul is a successful franchise development professional, and multi-unit restaurant franchisee. His most recent franchise investment has been with The Halal Guys.
Buying a franchise business has become one of the most common vehicles to achieving the American dream. No question franchising works but how does one go about making sense of all this? Let’s take a stab at making it easier for you by suggesting we first take a look at where consumers are spending their money.