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Fransmart manages franchise development strategy for our portfolio of innovative food and restaurant franchise concepts. We connect qualified franchise developers and operators with high growth franchise opportunities. Fransmart provides strategic consulting and support to our portfolio concepts, helping our brands and their franchisees grow by securing high quality real estate, maximizing unit economics and securing brand awareness within the restaurant and franchise industry.

Franchise Sales & Development

Fransmart has helped our portfolio concepts sell thousands of franchises to high-quality franchisees. Our primary targets include area and master developers, experienced chain operators and high net-worth individuals. Fransmart’s in-house marketing and public relations team oversees franchise branding, recruitment and lead generation. Our sales team manages franchise development from initial inquiry to deal close. Fransmart is committed to full compliance with all applicable franchise laws. Our value to our clients is based upon trust, confidence and integrity.

Interested in expanding your concept? Contact us for more information.

Franchise Systems & Support

Fransmart provides strategic franchise consulting to our portfolio brands, and offers an extensive network of approved third-party consultants and vendors. Areas of expertise include franchise compliance and legal, real estate, technology systems, operations and training, marketing and branding, financial and lending, architecture and construction.

Fransmart’s consulting services are encompassed in the “Fransmart Way” program, our proprietary business methodology for developing emerging brands into franchise chains. The Fransmart Way program also includes access to a franchisor tool-kit intranet, with brand generic Fransmart manuals, guides and forms that can be customized for an individual brand. Fransmart also offers the Autopilot program, our proprietary franchisee support system intranet.

Private Equity

Brand Capital, LLC is an investment firm focused exclusively on the restaurant sector. We target acquisitions in emerging restaurant concepts that are well positioned for significant growth. We are active investors and driven to help our portfolio companies succeed. Brand Capital was formed through a $50M partnership between the principles of Fransmart and Anacapa Capital Management. Review the Brand Capital website.